January 30, 2013 in News/Updates
One of the biggest problems for most students just starting out in design is figuring out how much is “just enough” in terms of elements within a design. Many of you are wrapping up your second version/revision of your logotypes, and a few of you have asked me the same question: “Is this good enough?” or, “I don’t know what more to add.” If you haven’t picked up on this by now (through class discussion, numerous examples I’ve linked to, concepts we’ve talked about, etc.), less is often more in design. Simplicity, while maintaining creativity is the key (this video says is best). You must first learn to balance the message of your design (remember, graphic design is VISUAL communication) with the elements you choose to include within that design. Some of you still struggle to find that balance, and often fall back on adding extra effects (drop shadows, outer glows, extra shapes, mismatched fonts, etc.). So, I’m going to challenge you with a project that will force you to think outside of the box, and REQUIRE you to be SIMPLISTIC.
Minimalist Movie Poster…Let’s Get Started.