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The Importance of Revision…

January 9, 2013 in News/Updates

I usually don’t start these posts out with an inspirational or applicable quote pertaining to our topic for the week for fear of being unoriginal (see Mike Scocko’s blog), but this quote IS pretty spot on for where we’re heading.

-Everything is designed. Few things are designed well. -Brian Reed

As we’re entering our second half of the year, we’re nearing a benchmark for your design skills. Some of your are going the extra mile with your designs (researching, asking questions, trying new things, reading tutorials, etc.), while some of you are more complacent with meeting the requirements. The second illustration assignment was your first opportunity at a revision of previous work of sorts. Quite a few of you stepped up with VERY much improved designs over your first project. We’re going to take a step back, however, to our logotypes, and begin making revisions to these. This is going to be both a welcome relief to most of you (in terms of complexity of the project), but also a challenge to develop a simple, effective, but professional looking design that represents YOU personally.

One thing about design is that you should NEVER be satisfied with your work. Think of every project as a work in progress. Challenge yourself to better your design, find ways to improve what you may initially think needs no improvement, and always be open to feedback. The second you start accepting mediocrity, that’s the moment when all creativity is lost.

You already have a gallery of our class logotypes from the first round, but don’t forget to research, research, and research more for ideas (here’s a GREAT start). You all have the ability to choose custom fonts now, so font choice should NOT be a limitation. Don’t forget to show CONTRAST (varying font weight, size, color, tracking, kerning, etc.).



Update:New Video Added:

-Tips for revising your logotypes